[THE INVESTOR] Cheil Worldwide, the advertising unit of Samsung Group, has teamed up with Facebook to expand its presence in the soaring mobile advertisement market.
Under the partnership announced on July 11, Cheil and Facebook will develop diverse ad platforms and products using Facebook and Instagram services.
Facebook has also invited Cheil executives to participate in the Facebook Ambassador program organized by the social network giant’s Asia-Pacific branch to offer them opportunities for digital marketing education and networking with experts.
Upgrading its prowess in operating Facebook platform, Cheil also plans to maximize the ad impact for corporate clients and to expand its presence both in Korea and overseas.
By Lee Ji-yoon (jylee@heraldcorp.com)