Demand in emerging markets to improve gradually in 2H
The share price has been burdened by sluggish demand in emerging countries. Cumulative shipments of Hyundai Motor Brazil (HMB) and Hyundai Motor Manufacturing Russia (HMMR) have decreased 14.9% and 13.0% YoY, respectively, far lower than our estimates made early this year (HMB: -3.2%, HMMR: -4.4%).
WTI price has climbed 32.5% YTD to US$49/bbl. Demand from emerging markets should rebound gradually. The strategic Creta model, which was a huge hit in India, should be rolled out successively in emerging markets. For several reasons, the outlook is brighter for 2H than 1H.
Retain BUY for target price of W180,000
We retain our BUY rating on Hyundai Motor for a target price of W180,000. We applied a PER of 8.0x, which is a 30% discount (average multiple during downturn) to MSCI Korea’s 12-month forward PER of 11.1x. For a long-short pair trade, we recommend long on Hyundai Motor given its two-track approach (launch of Genesis brand and strategic models in emerging markets). Toyota Motor is a short candidate due to problems of its manufacturing plants.
Source: Shinhan Investment Corp. http://www.shinhaninvest.com/eng/
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