Tech giant LG Electronics said Wednesday that it will run a cash-back event for its organic light-emitting diode TV in Korea this month.
During the event, LGE will provide 500,000 won ($421) of cash back for purchasers of its 55-inch OLED TV models, which will bring down its price to 3.8 million won.
With the cash back scheme, 55-inch and 65-inch curved screen OLED TVs will also be available at 4 million won and 7.9 million won, respectively.
Ultra-high definition TVs, fitted with liquid crystal displays, are more affordable than the OLED TV models. LGE’s 55-inch and 65-inch UHD TVs will cost 1.79 million won and 3.1 million won, respectively.
“There is an increasing demand for high picture quality and a great amount of interest in premium TVs,” said Huh Jae-chul of LGE’s marketing unit, adding the company will make efforts to offer more benefits to consumers.
By Kim Young-won (wone0102@heraldcorp.com)