Paris Baguette opens Big Bang cafe in Shanghai

Paris Baguette, operated by South Korean food giant SPC Group, has joined hands with YG Entertainment to launch a Big Bang-inspired bakery cafe in Shanghai.

The second floor of the brand’s Nanfangshangcheng shop in Shanghai has been decorated under the theme of “Bigbang x Krunk,” featuring K-pop idol group Big Bang members animated in the style of YG’s flagship character Krunk.

Paris Baguette’s signature cafe menu including its mini-cakes, pudding, milkshakes and coffee varieties have also been designed to the theme. Krunk merchandise will be sold at the new cafe as well.

In celebration of the store’s opening, Paris Baguette is holding a number of Big Bang-related promotional events. For more information, visit www.parisbaguette.com.cn or the YG E-shop Weibo at /ygeshopchina.

By Sohn Ji-young (jys@heraldcorp.com)