Published : Dec. 24, 2015 - 23:26
South Korean cosmetic store franchise Aritaum has opened a new flagship store in the heart of Gangnam, near Gangnam Station in southern Seoul.
As the biggest Aritaum branch in the country, the new store stands at 450 square meters. Under a “shop-in-shop” concept, three leading AmorePacific brands Iope, Laneige and Mamonde are housed inside the store.
Iope’s Bio-lab offers a skin checkup program while the Laneige Beauty Mirror space offers premium makeup services. Mamonde offers customers a chance to see and smell the flowers used in its products.
Unlike other beauty brand stores, the new branch is equipped with an exclusive premium makeup zone organized by the cosmetics category and offers beauty classes throughout the day.
By Sohn Ji-young (
jys@heraldcorp.com)