Smilegate inks $500m publishing deal in China for ‘Crossfire 2’

Korean game developer Smilegate Entertainment said Thursday it has signed a $500 million exclusive publishing agreement with Oriental Shiny Star for the upcoming “Crossfire 2” online shooting game in China.

Qihoo 360 Technology also announced the deal Monday in a NASDAQ filing.

Oriental Shiny Star is an affiliate of System Link Corporation, a joint venture between Qihoo 360 Technology, a leading Chinese gaming platform operator, and System Link Corporation, a game developer also based in China.

The new license agreement allows Oriental Shiny Star to publish “Crossfire 2,” the sequel to Smilegate’s global mega-hit game “Crossfire,” in mainland China for five years. 

Characters from Smilegate’s online shooting game ‘Crossfire’

“Even though ‘Crossfire 2’ is under development, the latest deal has proved the game’s strong brand value,” said Yang Dong-ki, head of Smilegate Entertainment.

“We will continue ramping up efforts to expand the hit game as cultural content.”

(jylee@heraldcorp.com)