Nivea holds tin can cream photo engraving events

Nivea, a brand established under German skin care giant Beiersdorf, is holding an event to put personal photos into the caps of its tin-stored creams through mid-January of next year as part of its brand marketing campaign.

The event, taking place at select E-Mart branches and drugstores on set dates, has seen more than 100 daily participants and delivered 1,000 personalized Nivea tin creams to consumers since kicking off in October, according to the firm.

Nivea’s branding event will take place at Olive Young Hongdae on Nov. 20, Olive Young Myeong-dong on the 21st, Boons Apothecary in Gangnam on the 22nd, Olive Young Gangnam on the 27th and LOHB’s in Hongdae on the 28th.

In December, the Nivea booth can be found at Watsons Sillim on the 4th, Watsons Hongdae on the 11th, Olive Young Myeong-dong on the 12th, Olive Young Hongdae on the 18th and Olive Young Gangnam on the 19th.

For more information, visit www.nivea.co.kr.

By Sohn ji-young (jys@heraldcorp.com)