BAT Korea to launch Rothmans

Rothmans(BAT Korea)

British American Tobacco Korea on Thursday said Rothmans, a tobacco brand that celebrates its 125th anniversary this year, will go on sale in Korea from Monday.

Rothmans comes in two varieties, Rothmans 5mg and Rothmans 1mg. Rothmans has a new type of recessed filter called “air plus.”

Launched in a small kiosk of London in 1890, the brand was granted a royal warrant by King Edward VII in 1905, to be supplied to the British Royal Family. Rothmans was the world’s first tobacco brand to introduce the regular-size filter in 1957.

Rothmans is available in 60 countries around the world including Australia, Russia and New Zealand.

“We expect Rothmans to become a strong new contender in the domestic cigarette market with its superior quality and reasonable prices,” Korea’s CEO Guy Meldrum said.

Rothmans is priced at 4,100 won ($3.47) per pack.

By Chung Joo-won (joowonc@heraldcorp.com)