FRANKFURT, Germany -- Renault Samsung, the Korean unit of French carmaker Renault, announced a plan Wednesday to launch the Talisman, Renault’s new and upscale midsize sedan, in Korea in the first half of next year to revive its presence in one of the most competitive segments.
The company also said the new sedan will be manufactured in its Busan plant.
“With the local production, we expect to add more convenient options to the new saloon for Korean customers,” Park Dong-hoon, sales and marketing chief at Renault Samsung, said during the 2015 Frankfurt Motor Show that kicked off Tuesday.
Renault unveils the Talisman at the 2015 Frankfurt Motor Show on Tuesday. Renault Samsung
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