In an attempt to plump up sales of its Aslan sedan, Hyundai Motor on Sunday announced that it would cut the price of the vehicle by 2.3 percent.
The world’s fifth-largest carmaker said the Aslan 3.0 model ― which sells for 39.9 million won ($36,800) ― would be redivided into Modern Basic and Modern Special trims. Modern Basic models will be priced at 38.9 million won, but feature lower-spec front passenger seats and fuddle lamps.
Hyundai Motor’s. (Aslan)
But in order to attract luxury-seekers, Hyundai decided to add several prestige factors ― Advanced Smart Control and a Michelin Tire option ― to the Modern Special trim.
Hyundai said it would cut 1 million won off the price of the Aslan for all those who already own a Hyundai vehicle.
Hyundai expected to sell 22,000 Aslans by the end of the year. But has sold just 3,995 as of April.
By Bae Ji-sook (baejisook@heraldcorp.com)