SK Networks, the trading arm of SK Group, said it would introduce American Eagle, a U.S. casual apparel brand, and Canali, an Italian luxury menswear brand, to the local market in June and August, respectively.
“The firm’s fashion division has completed a deal with each brand for exclusive domestic sales,” the company said in a press release.
Cho Joon-hang (right), head of SK Networks’ fashion division, poses with Kareem Gahed, vice president of American Eagle Outfitters, Thursday. (SK Networks)
With the deal, SK Networks added diversification to its fashion brand portfolio. Fashion brands that SK Networks has distributed in the local market include DKNY, Club Monaco and Tommy Hilfiger.
The firm’s fashion division will also push for the globalization of local fashion brands, including female fashion apparel brand O’2nd.
By Seo Jee-yeon (jyseo@heraldcorp.com)