The brand value of Samsung, the nation’s biggest business group, which includes Samsung Electronics, was the second highest in the world, according to data released Thursday.
Samsung’s brand value amounted to $81.7 billion after Apple with $128 billion, market research firm Brand Finance said in its “Global 500 2015” report.
Google ($76.6 billion), Microsoft ($67.0 billion) and Verizon ($59.8 billion) were positioned from third to fifth place. AT&T, Amazon, GE, China Mobile and Wal-Mart took sixth to 10th place.
The companies with the highest brand values were predominantly based in IT or telecommunications. Eight out of the top 10 brands were American, with one each from South Korea and China.