Published : Nov. 16, 2014 - 21:03
The Nissan Qashqai, since its debut in 2007, has held on to its spot as one of the top-selling compact sport utility vehicles despite facing competition from several fresh alternatives.
The concept of smaller SUVs started in the U.S. to cater to drivers who were reluctant to handle hulking SUVs, but still wanted better visibility. Soaring fuel prices also kindled the trend of crossovers.
Aware of the growing demand, Nissan took the risk of designing and building the Qashqai in the United Kingdom despite the fact that huge wagons were still a more popular choice in Europe.
The move proved to be a stroke of genius.
Since its launch in 2007, the Qashqai ― its name originating from a group of nomadic tribes in Iran ― has become the best-selling car in Europe’s compact SUV segment, with global sales exceeding the 2 million mark since 2007.
[Behind the Wheel / Nissan Qashqai] Design: ★★★★☆, Interior: ★★★☆☆, Engine: ★★★★☆, Fuel economy: ★★★★☆, Cost and A/S: ★★★☆☆
The nimble crossover’s recent arrival in Korea also comes at the right time, according to Nissan Korea CEO Takehiko Kikuchi.
The range-topping 1.6-liter diesel-powered trim, which is a second-generation model that debuted last year, is perfect for Koreans’ snowballing appetite for powerful yet manageable diesel cars, Kikuchi said.
Design is another factor, he added, as the Qashqai embraces a dynamic and modern styling unlike its funkier-looking rivals in this segment. The iconic “V-motion” grille adds some toughness to the front.
The overall appearance ― a little conservative considering its compact size ― for me seemed to be a winning formula for appealing to a wider range of customers. This is partly because unlike how some carmakers may feel, drivers who enjoy smaller cars like myself don’t necessarily want a cute or conspicuous design.
Slipping inside the modest cabin, there is a level of fit and finish that’s generally hard to find fault with. The manually-adjustable front seats are comfortable, and the high seat offers great visibility of the road.
What is most impressive about the car is its driving performance. In short, it is a quiet and well-mannered compact SUV that’s also fun to drive.
The body, because it is lower and wider than the initial model, is more nimble. Acceleration was more than adequate for the freeways, while noise and vibration was also excellently controlled.
The car did seem to lean on harsh corners but not excessively. The carmaker attributed the driving agility to the Chassis Control system consisting of active trace control, active ride control and active engine brake.
The combination applies light and precisely timed braking for a more stable handing. On steep hills, engine braking help kept the speed steady.
However, the Quashqai, priced at 30.5-39.7 million won ($28,000-$35,000) is expected to face some stiff competition in Korea.
The Hyundai Tucson ix and the Kia Sportage may be duller and more fuel-thirsty, but they are bigger and have more high-end features. They are also up to 10 million won cheaper.
But then again, compared to the best-selling foreign brand car Tiguan of Volkswagen, the Qashqai has an advantage in both pricing and fuel efficiency.
Let’s see if Nissan’s latest masterpiece can capture the hearts of young Korean drivers.
By Lee Ji-yoon (jylee@heraldcorp.com)