LG Electronics debuts smartphone with ‘looks’

AKA phone lineup. (LGE)

LG Electronics unveiled Tuesday a new handset that comes with unique casings showing facial expressions as part of a push to woo younger consumers.

The AKA phone, named after the acronym for “also known as,” is now available for purchase through three local mobile carriers: SK Telecom, KT and LG Uplus, the company said in a statement.

The 5-inch handset comes with four different casings, each of which has its own character, name and color: affectionate Eggy in yellow, short-tempered Wooky in white, music-loving introvert Soul in navy and pink, greedy Yoyo.

“AKA comes as a new concept phone that expresses a user’s individuality. We’ll continue to create fresh demand for new smartphones through differentiated strategies,” said Park Jong-suk, the head of LG’s mobile communications department.

Eyes placed on the top of the front cover reveal the device’s status through user interaction, LG said. (Yonhap)