Published : Oct. 30, 2014 - 21:00
Industry Awards / Education
Chadwick International
Capturing the essence of something intangible, conceptual and very dear to your heart is often one of the most challenging tasks in marketing.
As the marketing and communications director of Chadwick International, I often face such a challenge.
Since its opening in 2010, I’ve been part of a great journey witnessing immense growth of our students.
One of Chadwick’s key education philosophies is “experiential learning.”
Through the “Here and Now” campaign, we have tried to capture what we mean by this. At Chadwick International, the teachers are considered to be profound supporters of students.
They provide copious resources for more engaged and enthusiastic learning, and textbooks aren’t the only primary source of learning.
When many adults often inquire students about their future goals and dreams, Chadwick International focuses on students’ daily goals and accomplishments as their long-term success will shape and stem out of accumulation of their daily learning, experiences and encounters of various opportunities. It is a great pleasure to be recognized as an outstanding campaign to showcase what we are delivering, and Chadwick International will continue to carry on the legacy of student-centered education and nurture exemplary characters of the next generation.
Helen Lee
By Helen Lee, Director of communications