Published : Sept. 26, 2013 - 21:17
Levi’s “Waste
This is the sixth installment in an eight-part series that examines the social role of design beyond its aesthetic aspect. The weekly series is a precursor to Herald Design Week 2013 from Oct. 7-11, which is organized under the theme “Re-imagine the World.” ― Ed.
Sustainability is the buzzword in many fields of design, but in fashion, the concept jars with its need to follow rapidly changing trends and cycles.
But following in the footsteps of some leading design sectors in sustainability, such as industrial design and architecture, major fashion brands are increasingly taking initiatives that can benefit both people and the planet, as well as serve as a new strategy to drive profits.
Levi’s launched “Water