Published : Sept. 7, 2012 - 11:25
ESPOO (UPI) -- Finnish phone company Nokia admitted that it had been caught red-handed faking a television ad for its new Lumia 920 mobile phone.
An article in The Verge called Nokia on the ad after spotting a reflection of a camera filming for the advertisement that was said to be an example of how great the phone‘s video technology looked.
Nokia was touting the phone camera’s “PureView” capability, which makes it possible to film a moving object from a moving platform.
The Los Angeles Times reported Thursday that Nokia chose to show off the phone by having two people on bicycles with a boyfriend on his bicycle filming his girlfriend, who was riding her bicycle.
But as the girl passes a trailer parked in the background, the reflection in the window shows for a split second that another camera other than the phone is doing the actual filming.
The Verge posted the ad stopping the action at the 27-second mark, when the reflection of a camera hidden in another van can be seen in the window of the trailer.
A sceene of Nokia TV ad. (ZDnet)
노키아 루미아폰 광고 ’꼼수’ 딱걸렸다노키아가 야침차게 내 놓은 스마트폰 ’루미아920’의 광고를 조작했다고 인정했다.
광고에서는 루미아920의 ’퓨어뷰’라는 동영상 촬영기술을 자랑하며 손떨림 방지기능을 선보이고 있다.
그러나 실제 광고영상은 DSLR로 촬영된 것이 드러나면서 노키아의 ’꼼수’가 드러나고 말았다.
해당 동영상은 OIS기능이 켜진 상태와 꺼진 상태의 촬영결과물을 비교하는 것인데, 자전거를 타고 이동하는 모델 옆을 지나가던 차량의 창문에 DSLR로 보이는 대형 카메라를 든 광고촬영자의 모습이 비친 것이다.
(코리아헤럴드)