Published : Feb. 22, 2012 - 14:23
KT&G plans to release a new brand of menthol cigarettes with capsule filter technology on Thursday, Korea’s top tobacco maker said Wednesday.
The Bohem Mojito Double is a follow-up to the company’s other menthol product, the Bohem Mojito, which has been popular with young smokers since its launch in June, claiming a 2 percent share in the domestic market.
The latest product will give an extra burst of lemon mint flavor when customers pop a small ball in the filter, KT&G said in a statement.
The Bohem Mojito Double contains 6 milligrams of tar and 0.5 milligrams of nicotine. It will be sold for 2,500 won ($2.20) a pack at convenience stores in Seoul, Incheon, Gyeonggi Province and Gangwon Province.
(heeshin@heraldcorp.com)