KARA to promote K-pop festival

Hallyu star girl group KARA has been appointed as PR ambassador for 2011 K-pop Cover Dance Festival, which begins its second round competition on Sept. 3.

The festival celebrates the “cover dance” videos that K-pop fans around the globe are currently submitting online through www.coverdance.org for the preliminary round of the competition. The cover dance refers to emulating of the original choreography of popular K-pop dances.

KARA. (Visit Korea Committee)

According to the Visit Korea Committee, more than 760 teams from 50 countries have already submitted their video entries so far.

The winners of the online competition will be invited to compete for the second round, which will be held in Seoul and foreign cities including L.A., Moscow, Tokyo, Bangkok and San Paulo.

The winners of the second round will then be given an opportunity to visit Korea and compete for the final competition in Gyeongju, North Gyeongsang Province.

Anyone who competes in Gyeongju will be able to meet the K-pop artist of their cover dance, while the official winner of the final round will be given a chance to perform for Hallyu Dream Concert, which will be held in Gyeongju in October.

KARA, who will attend the official appointment ceremony on Wednesday at the Korea Press Center in central Seoul, will participate as judges for the festival’s second round competition in Tokyo on Sept. 11.

The five-member band has enjoyed great popularity in both Korea and Japan since their debut in 2007.

By Claire Lee (dyc@heraldcorp.com)