Herald Corp. opens video studio to drive up digital strategy
Published : Jul 8, 2020 - 18:12
Updated : Jul 9, 2020 - 10:58
The Korea Herald’s multimedia team works in the new studio at Herald Square in Seoul on Wednesday. (Park Hyun-koo/The Korea Herald)
After a month of construction, Herald Corp. held an opening ceremony for its new studio at the company’s building, Herald Square, in Seoul’s central Yongsan district on Wednesday.
“With the completion of a studio that will lead the mobile era, the digital competitiveness of both The Korea Herald and Herald Business will be strengthened,” said Herald Corp. CEO Kwon Chung-won. “We hope to develop original killer content that only Herald can produce, and create the quality content that our readers and viewers want.”
Located on the first floor, the 131-square-meter studio has three independent spaces: studios A, B and C.
The main A studio at Herald Square. (Park Hyun-koo/The Korea Herald)
The main A studio has a 5-meter-tall white horizon structure, which with no boundary between the floor and wall allows for the production of photos and video with subjects against a clean white background. Herald Corp.’s white horizon structure is the largest of its kind among South Korean newspaper companies. Up to 10 people can be filmed from one angle at the same time. There is also a broadcasting-level light dimmer console attached to the ceiling.
A Korea Herald multimedia staff reporter checks on the light in the B studio at Herald Square. (Park Hyun-koo/The Korea Herald)
Each studio has soundproofing walls and blackout curtains, allowing for different groups to simultaneously occupy the space.
The C studio with four microphones set up at Herald Square. (Park Hyun-koo/The Korea Herald)
Since launching its official YouTube channel in March 2015, The Korea Herald has uploaded about 500 videos. The videos cover a variety of topics related to Korea, including current affairs, business and the hottest trends.
By Kan Hyeong-woo (email@example.com)
Aug 3, 2020