SPC Group has launched a new fine casual pizza restaurant called Pizza Up, according to the group Friday.

Pizza Up is the third fine casual dining line launched by SPC following hamburger chain Shake Shack and salad bar Pig in the Garden.


The restaurant, located near Hongik University Station, specializes in customized pizzas that diners can put together by choosing from roughly 60 toppings.

Huh Jae-young of street lifestyle brand Stereo Vinyls, who worked with SPC to design the interior of Shake Shack‘s Goyang branch, will be collaborating with the company once again to create Pizza Up’s art wall and uniforms.

In addition to customized pizzas, the menu also offers pre-made pizzas created by the restaurant‘s chefs.

By Won Ho-jung (hjwon@heraldcorp.com)