Discount retailer E-mart said Wednesday that it has opened its second store in Ulaanbaatar, the capital Mongolia.

E-mart entered the Mongolian market last July through a franchise agreement with Mongolian company Sky Trading. E-mart is the only large-scale discounter that offers one-stop shopping in Ulaanbaatar.


Since its opening last July, the first E-mart’s sales have reached 140 percent of expectations.

Located on the first and second floors of the Solo Mall in Ulaanbaatar, the second store is approximately 40 percent smaller than the first store. 

Roughly 30 to 40 percent of the 12,000 products offered at the second store will be Korean products. 

Of the Korean products, 40 to 45 percent are made up of products from small and medium-sized companies.

Mongolian consumers’ preference for high-quality Korean products and safe, fresh foods contributed to the success of the first branch, according to the company. 

E-mart also offers Mongolian consumers food offerings such as pizza, chicken and pork belly prepared in the Korean style, which has drawn in consumers. 

By Won Ho-jung (hjwon@heraldcorp.com)