Women still stereotyped in TV commercials: report
Social affairsAug 8, 2011
While society moves toward the diversification of gender roles, TV commercials’ portrayals of women are still bound by stereotypes, the National Human Rights Commission said Monday. In its report on 2,046 TV commercials aired in 2010, it found that men were flexibly depicted, moving away from fixed perceptions of them in patriarchal roles. Women, however, were superficially and prejudicially por...